Vector Consumer has collaborated with Liverpool FC to develop a range of sports nutrition and wellness products tailored for global markets. The range features a comprehensive range of sport nutrition products (including whey and vegan proteins) and other stapled items aimed at adults leading an active lifestyle; and food supplements designed to promote health and vitality in adults and children.
The collaboration between Liverpool FC and Vector Consumer has resulted in a variety of sports nutrition and health supplement products being specifically developed for the Asian market, which is home to 300 million Liverpool FC supporters, and the range can be found in some of the world’s leading retail outlets as well as on T-Mall Global, the world’s largest online marketplace.
The LFC Whey Proteins help support the growth of lean muscle mass and contribute to muscle repair and recovery. The products are made with milk from grass-fed, pasture-raised cows, and contain a lactase enzyme, making the formulation suitable for all, including the lactose sensitive. With a rich and creamy texture, the whey proteins are available in four delicious flavours: French Vanilla, Dutch Chocolate, Cookies & Cream and Strawberry Milkshake. The range also includes a Pre Workout, EAA and Vegan Protein, each available in two flavours.
Designed for the family in mind, the gummies are suitable for anyone aged four and above. Specifically formulated to support health and vitality, and maintain healthy bones, they are designed to be taken anywhere and at any time of the day. The immunity support formula has been designed to provide effective, targeted immune support for the whole family. Suitable for children aged 3 years and above, this refreshing drink mix combines natural beta-glucan Wellmune® with Vitamins C and D3 to support the normal function of the immune system in both children and adults.
The health support range features food supplements designed to promote health and vitality in adults. Whether it’s running, jumping, tackling or sliding, athletes put their bodies through many physical demands. The Joint Care premium formula has been expertly developed to support the health and mobility of those with an active lifestyle. A unique combination of vitamins, minerals and essential nutrients, the high-powered multivitamin sport product has been tailored to meet the demands of an active lifestyle. The Omega-3 Fish Oil is a rich source of omega-3 fatty acids, most notably EPA and DHA. Considered 'essential' since our bodies cannot produce them, these two fatty acids are vital to good health and support the normal function of the brain and heart as well as helping to maintain normal vision.
The club has a global fan base of more than 700 million followers; 300 million of which live in Asia, where consumers have become more health and fitness conscious. In fact, the sports nutrition market in the Asia Pacific region was worth $7.8bn in 2020 (1), with an annual CAGR of 9% between 2015 and 2020 (2). The range is also available within the UAE within 60+ Supercare Pharmacy stores, and across various Karrada stores, with even more store launches imminent.
Cindy Chan - Marketing Manager
Balazs Farkas-Jenser - Senior International Sales Manager
1. Asia Pacific sports nutrition market, Allied Market Research, March 2016
2. APAC sports nutrition market, Market Data Forecast, February 2020