Vector Consumer has collaborated with Liverpool FC to develop a range of sports nutrition and wellness products tailored for the Asian market. The range of whey proteins and family-friendly gummies are the first to launch this May.
The LFC Whey Proteins help support the growth of lean muscle mass and contribute to muscle repair and recovery. The products are made with milk from grass-fed, pasture-raised cows, and contain a lactase enzyme, making the formulation suitable for all, including the lactose sensitive. With a rich and creamy texture, the whey proteins are available in four delicious flavours: French Vanilla, Dutch Chocolate, Cookies & Cream and Strawberry Milkshake.
Designed for the family in mind, the gummies are suitable for anyone aged four and above. Specifically formulated to support health and vitality, and maintain healthy bones, they are designed to be taken anywhere and at any time of the day.
The club has a global fan base of more than 700 million followers; 300 million of which live in Asia, where consumers have become more health and fitness conscious. In fact, the sports nutrition market in the Asia Pacific region was worth $7.8bn in 2020 (1), with an annual CAGR of 9% between 2015 and 2020 (2).
The products will be available from June on Tmall Global.
Cindy Chan - Marketing Manager
Balazs Farkas-Jenser - Senior International Sales Manager
1. Asia Pacific sports nutrition market, Allied Market Research, March 2016
2. APAC sports nutrition market, Market Data Forecast, February 2020