In November 2019, the team were exploring Hong Kong; visiting Cosmoprof ASIA. The days were filled with inspiration, innovation and a good amount of walking to customer meetings. We also had the opportunity to sit down and listen to the top dogs talk about future trends, consumer patterns and movements.
Here are a few notes from our Product and Innovation Manager, from a Cosmotalk from Laura Ziv. Executive Editor at Beauty Streams.
How skincare drives make up
Skin care today influences not only all beauty categories, including make-up, hair care and perfume, but also cross categories, including wellness and self-care.
Covid-19 has impacted on the 2020 consumer insights and beauty trends. In an article on Cosmetics Design – Europe, Kelly Culliney has captured these changes, that were highlighted by speakers at Cosmoprof Bologna. ‘Consumers are looking for ways to make themselves feel safer, healthier and clean, and they’re looking for ways to do this through their beauty routines’
So, what does the consumer now look
for in beauty?
“Cleanliness and hygiene will be at the forefront of consumer behaviour , not just in the coming year.. But for years to come” Rudd, Mintel
“Whether you like the term or not, searches for ‘clean beauty’ online have increased hugely since the onset of COVID-19.”
Check out the full article at :
https://www.cosmeticsdesign-europe.com/Article/2020/06/17/COVID-19-consumer-trends-in-beauty-and-personal-care-from-Mintel-and-Euromonitor-International
(source)
“Consumers are not going to forget which brands performed well during the crisis and they’re going to want to support these brands with their purchases.”
“Ultimately, preventative health, wellness and safety will become paramount and need to permeate every brand strategy moving forward.”
Barbalova said.
Check out the full article at :
https://www.cosmeticsdesign-europe.com/Article/2020/06/17/COVID-19-consumer-trends-in-beauty-and-personal-care-from-Mintel-and-Euromonitor-International
