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LFC sports nutrition range launch

Vector Consumer and Liverpool Football Club launch sports nutrition range in Asia

Vector Consumer Ltd, a Liverpool-based consumer healthcare company has signed a multi-year agreement with Liverpool FC to develop and launch a sports nutrition and food supplements range across multiple markets, starting with Asia.

The club has a global fan base of more than 700 million followers; 300 million of which live in Asia, where consumers have become more health and fitness conscious. In fact, the sports nutrition market in the Asia Pacific region was worth $7.8bn in 2020 (1), with an annual CAGR of 9% between 2015 and 2020 (2).

‘About two years ago, we approached LFC with a new concept: a range of sports nutrition and wellness products formulated specifically for their fans in Asia. The products are developed with the local taste in mind – the whey proteins for example, are less sweet than most in the market - with a packaging that bears the DNA of the club. Being only a few miles away from Anfield, it’s very exciting to be working with the club… and LFC is my boyhood team!’ Matt Banks-Crompton, Managing Director at Vector Consumer.

The new range includes sport nutrition products designed for adults leading an active lifestyle, and multivitamins and food supplements for adults and children. The products will be available from next month starting on Tmall Global, the largest B2C e-commerce platform in China.

Find out more here.

Vector Consumer is the brainchild of MD Matt Banks-Crompton and CEO John Pugh, who have worked together in the consumer healthcare industry for over 10 years, to drive global brands such as Scholl and Durex, and more recently Pharmapac, a UK-based medical contract manufacturer established for over 20 years. At the end of 2019, they brought Pharmapac’s sister company, Vector Consumer to life, as the creative, brand building, and consumer facing arm of the group.

In less than two years since its inception, Vector Consumer has launched its own brand of face masks and antibacterial hand gels, VC Protect, and has been awarded by its local Chamber of Commerce for supplying much needed PPE to front-line workers since the beginning of the pandemic. Vector Consumer has also developed a traditional mint-based solution to ease digestion for A.S. Watson, the world’s largest health and beauty retailer. This summer, soon after the launch of the LFC sports nutrition and wellness range in China, the company will launch its first skincare brand targeted to Gen Z.

Sources:

1.  Asia Pacific sports nutrition market, Allied Market Research, March 2016
2.  APAC sports nutrition market, Market Data Forecast, February 2020